Verified self-owned case studyHalo website rebuild
A full commercial and engineering rebuild that replaced a bloated, misleading and failure-prone site with a focused, measurable release system.
Halo rebuilt and operates this website
Capability shown: Positioning, UX, content, accessibility, lead capture, edge engineering, deployment and verification
In-house Apple productTimeCost
A money-decision product that turns spending into tax-aware work time, recurring-cost context and long-run value.
Built and operated by David Shelley
Capability shown: Product strategy, app delivery and conversion website
Studio-operated publicationMoghrey Mie
An Isle of Man morning briefing combining local news, public information, events, tides and weather.
Independent editorial operation run by David Shelley
Capability shown: Editorial automation, archive, feeds and delivery operations
In-house Apple productTradeCraft
Jobs, quotes and invoice support for UK tradespeople, with a dedicated product and support surface.
Built and operated by David Shelley
Capability shown: App engineering, documents and customer support routes
Author-platform websiteIsle of the Bound
A dark fantasy publishing world with an editorial brand, story architecture and direct audience surface.
Public author-platform delivery surface
Capability shown: Brand, web design and content experience
In-house prototypeMANOR
A live interactive project demonstrating the studio’s game and browser-experience capability.
Pre-release prototype built by David Shelley
Capability shown: Interactive design and browser engineering
Evidence boundary: public links prove that the surfaces exist. They do not, by themselves, prove adoption, revenue uplift, search growth or client outcomes.