Websites and conversion journeys
Halo combines positioning, copy, interface design, responsive development, accessibility, search foundations and launch checks in one website build.
Typical first release
A focused site or highest-value customer journey with a clear message, working conversion route, mobile polish, technical search foundations and documented ownership.
Not included automatically
Delivery path
Answer clarity, useful CTA engagement, form or enquiry starts, mobile usability and correct live/indexable behaviour.
Identify the user, current surface, constraint and outcome that matters.
Define what must work, what can wait and which risks need a boundary.
Design and implement the approved surface, workflow or product slice.
Check the real route, interaction or operational state before calling it complete.
Relevant live surfaces
These links demonstrate delivery breadth. They do not imply customer outcome metrics.
A full commercial and engineering rebuild that replaced a bloated, misleading and failure-prone site with a focused, measurable release system.
Halo rebuilt and operates this website
Proof type: Measured first-party delivery evidence
Status: Before/after technical evidence is published; commercial outcomes are not claimed
Evidence checked: 1 August 2026
Boundary: No traffic, ranking, lead or revenue uplift is claimed.
Capability shown: Positioning, UX, content, accessibility, lead capture, edge engineering, deployment and verification
A money-decision product that turns spending into tax-aware work time, recurring-cost context and long-run value.
Built and operated by David Shelley
Proof type: Public product and App Store listing
Status: Live product website and current App Store listing
Evidence checked: 29 July 2026
Boundary: Public availability does not prove adoption, revenue or conversion.
Capability shown: Product strategy, app delivery and conversion website
A dark fantasy publishing world with an editorial brand, story architecture and direct audience surface.
Public author-platform delivery surface
Proof type: Public website surface
Status: Live publishing surface; client permission and audience outcomes are not claimed
Evidence checked: 29 July 2026
Boundary: The relationship is not presented as a permissioned client case study.
Capability shown: Brand, web design and content experience
Capability questions
Start with the useful release and evidence standard; the tool choices come after.
A focused site or highest-value customer journey with a clear message, working conversion route, mobile polish, technical search foundations and documented ownership.
Answer clarity, useful CTA engagement, form or enquiry starts, mobile usability and correct live/indexable behaviour.
More brands, audiences, locations, integrations, sensitive data, live-account access, legacy migration, content volume and third-party approvals can all change the release plan and price.
Practical guides
Each guide explains a bounded first release, the evidence to retain and the outcomes no supplier can honestly guarantee.
A practical UK small-business guide to deciding whether a weak website needs focused repairs, a redesign or a controlled rebuild.
Read guideReady when you are
Send an existing page or workflow for a free first look, or tell Halo what you want to create. You will get a specific next step, not a generic AI roadmap.